Give Your Customers What They Want
Your customers are the ultimate judges of beef quality. So what do they most want to experience when they consume beef? And how can you be certain you meet or exceed their expectations?
More than 10 years ago, the Australian beef industry set out to answer these and other vital questions—an initiative that launched the Eating Quality Assured (EQA) program. Since then we have conducted more than half a million EQA consumer tests internationally, including 10,000 in the United States. In the process, we discovered that consumer expectations for eating quality are virtually identical around the world. And we learned what it takes to consistently produce chilled beef products that are certain to satisfy your customers.
